Over 28 Years of
Website Coaching and Development
Meet Jennifer DeRosa
About Jennifer DeRosa
The Beginning of Web Development:
HTML Classes at Providence Collge in 1994
After graduating from the University of Rhode Island with a Bachelors of Arts in Speech Communication in 1991, Jennifer worked for the Marriott Corporation Washington D.C. and then moved back to Connecticut in 1992 to work for a small wine importer.
In 1994, Jennifer DeRosa, began taking HTML classes at night for fun at Providence College while she sold wine during the day. Building websites was a love of hers, and she began hand coding websites in notepad for her extended family so that they could all keep up on what was going on with each other after logging on through dial up to AOL, Earthlink or some other service.
0
Novell Training and Certification
In 1997, Jennifer enrolled in a Novell Netware certificate training program the Chubb Institute of Technology in Jersey City, NJ.
During her time at the Chubb Institute, Jennifer worked for a Series 7 Training company located in Battery Park, Manhattan where she performed desktop support and other IT tasks for the organization.
She then took a position with Reckitt Benckiser in Montvale, NJ where she helped the company move into their new offices, as well as provided desktop support.
During this time, she studied for and obtained the following certifications:
Novell Training and Certification
In 1997, Jennifer enrolled in a Novell Netware certificate training program the Chubb Institute of Technology in Jersey City, NJ.
During her time at the Chubb Institute, Jennifer worked for a Series 7 Training company located in Battery Park, Manhattan where she performed desktop support and other IT tasks for the organization.
She then took a position with Reckitt Benckiser in Montvale, NJ where she helped the company move into their new offices, as well as provided desktop support.
During this time, she studied for and obtained the following certifications:
Desktop Support, Consulting & Manager
After she graduated from the Chubb Institute in the fall of 1997, Jennifer began her IT career full-time working for ENTEX, a large MSP.
She started out as a desktop support technician in Fairfield County, Connecticut, working on location for companies such as GE Capital, United States Surgical Corp, GTE, Warnaco, Unilever and more.
In 1998-99, Jennifer was asked to manage a Help Desk for a brand new account we (ENTEX) landed at Mercedes Benz Credit Corporation. She ran a team of 6 help desk technicians as well as a small build team. She reported to both her managers and the client representatives at MBCC.
Desktop Support, Consulting & Manager
After she graduated from the Chubb Institute in the fall of 1997, Jennifer began her IT career full-time working for ENTEX, a large MSP.
She started out as a desktop support technician in Fairfield County, Connecticut, working on location for companies such as GE Capital, United States Surgical Corp, GTE, Warnaco, Unilever and more.
In 1998-99, Jennifer was asked to manage a Help Desk for a brand new account we (ENTEX) landed at Mercedes Benz Credit Corporation. She ran a team of 6 help desk technicians as well as a small build team. She reported to both her managers and the client representatives at MBCC.
Formation of Executive Pages and TechCare Website Development and IT Support Agencies
In 1997, while working at ENTEX, Jennifer formed Executive Pages, LLC, her first web development agency! She built her first websites for clients in the law industry.
In 2000, Jennifer left ENTEX and branched out as her own IT MSP consultant for a plethora of clients in lower Fairfield County in addition to building websites for select clients. Because she was working with so many new clients as their IT support, she opened a new company, TechCare, LLC in March of 2001. Jennifer continued to grow TechCare, LLC taking on new clients and supporting their desktops, servers and infrastructure as well as their brand new first-ever websites!
As the technology industry grew and became more specialized, Jennifer decided to follow her love and expertise of building websites and focus exclusively on website development for small and medium businesses. She transitioned most of her clients to new IT support agencies from 2004 - 2007 so that she could focus on providing amazing website support under TechCare.
Formation of Executive Pages and TechCare Website Development and IT Support Agencies
In 1997, while working at ENTEX, Jennifer formed Executive Pages, LLC, her first web development agency! She built her first websites for clients in the law industry.
In 2000, Jennifer left ENTEX and branched out as her own IT MSP consultant for a plethora of clients in lower Fairfield County in addition to building websites for select clients. Because she was working with so many new clients as their IT support, she opened a new company, TechCare, LLC in March of 2001. Jennifer continued to grow TechCare, LLC taking on new clients and supporting their desktops, servers and infrastructure as well as their brand new first-ever websites!
As the technology industry grew and became more specialized, Jennifer decided to follow her love and expertise of building websites and focus exclusively on website development for small and medium businesses. She transitioned most of her clients to new IT support agencies from 2004 - 2007 so that she could focus on providing amazing website support under TechCare.
Growth of TechCare Website Development Agency
The mid-2000s was a time when businesses were catching up with the world of the Internet. Jennifer began to grow TechCare as a Web Development Agency as more and more businesses realized they needed to have a presence online.
TechCare grew and more developers and designers were hired to support their amazing clients.
Around 2008, TechCare moved most of their clients to the WordPress platform from Dreamweaver/Contribute. TechCare grew with WordPress side-by-side.
During these years, Jennifer was a frequent speaker at events such as local WordPress Meetups, Library functions, SCORE, as well as others.
Jennifer also traveled the country to attend WordCamps and WooCamps, as well as addending and running WordPress Meetups in the local area. She began attending trade shows as well in different industries, promoting TechCare as the best web development firm for small and medium businesses.
Growth of TechCare Website Development Agency
The mid-2000s was a time when businesses were catching up with the world of the Internet. Jennifer began to grow TechCare as a Web Development Agency as more and more businesses realized they needed to have a presence online.
TechCare grew and more developers and designers were hired to support their amazing clients.
Around 2008, TechCare moved most of their clients to the WordPress platform from Dreamweaver/Contribute. TechCare grew with WordPress side-by-side.
During these years, Jennifer was a frequent speaker at events such as local WordPress Meetups, Library functions, SCORE, as well as others.
Jennifer also traveled the country to attend WordCamps and WooCamps, as well as addending and running WordPress Meetups in the local area. She began attending trade shows as well in different industries, promoting TechCare as the best web development firm for small and medium businesses.
Jennifer's Exit - Sale of TechCare
In December 2021, Jennifer DeRosa sold TechCare, LLC to another agency so that she could focus on coaching others on how to build a website themselves.
Jennifer founded Toto Coaching in 2022, an online website building course with live coaching.
Jennifer's Exit - Sale of TechCare
In December 2021, Jennifer DeRosa sold TechCare, LLC to another agency so that she could focus on coaching others on how to build a website themselves.
Jennifer founded Toto Coaching in 2022, an online website building course with live coaching.
I learned so much from Jennifer and her company ..
Jennifer has taught me how to be effective with my website! It was very important to me that my website look clean and professional and my dessert pictures look sharp and inviting. I learned so much from Jennifer and her company on how to manage uploading pictures and changing text on my site. She is a wonderful and patient teacher while teaching me all the ins and outs of web design.
- Jenny Lambrech, La Comida Social
My go-to coach over the last 20 years has been Jennifer DeRosa. ...
People try to do many things themselves, to save time and money; but to be successful, you need good guidance and instruction. This is especially critical in the ever-changing world of digital marketing and website development. In my personal, professional, and civic endeavors, my go-to coach over the last 20 years has been Jennifer DeRosa. Her vast knowledge, teaching style and commitment to her clients is unparalleled. She breaks down complicated tasks into bite size pieces. She removes the mystery from the immense world of website development and technology. She gives clear instruction and usable feedback during the learning process. Her tips have saved me time and frustration on countless occasions. While I like to think of myself as a competent digital communications and website manager, I owe my growing skill set and capabilities to Jennifer and Toto Coaching.
- Caroline Daifotis
I never felt overwhelmed but actually empowered ...
Highly recommend TOTO Coaching and wish I could give more than 5 stars...Jen and her team have added a ton of value and are extremely helpful for a small business owner like myself with limited time or tech ability. I never felt overwhelmed but actually empowered by the simple easy to understand coaching techniques and training. I love being able to change things on my website quickly all by myself. Thank you TOTO!!
- Jennifer Martinez, Jmar Solutions
Learn More on Jennifer's Social Channels